![Orange Online Media Pack - Case Studies - SonyOrange,online,media,advertising,campaign,Sony Orange Online Media Pack - Case Studies - SonyOrange,online,media,advertising,campaign,Sony]() |
Orange Online Media Pack - Case Studies - SonyOrange,online,media,advertising,campaign,Sony
awareness of Sony Walkman Differentiate Walkman vs iPod among 16-34 year olds Drive off-line sales amongst 16-34 year olds 60% higher than for Apple s iPod 2. Clear uplift in key product messages 72% uplift in those agreeing that Sony offers the best battery power 26% uplift in those agreeing Sony has largestpurchase rose to 83% 56% higher than for Apple s iPod
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